Lecture FW6
Customer service
- First class or eco?
- How to deliver a memorable experience
- What goes around comes around…
Lecture FW7
Social media
- Introduction to social media, positioning, campaigns
- What does our customer profile look like? How do I address them?
- Multipliers and special deals, turning customers into advertisers
- Cooperation Mobile Service
- Prices and profitability, calculations, investment, working hours
Lecture FW8
Marketing
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